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The Brazilian Supplemental Health System, due to its compulsory legislation, aiming for an improved innovative health service, as well as cost cutting, has been implementing programs of health improvement, disease, and risk prevention. These programs were based on demographic and epidemiological data that show that non transmissible chronic diseases are thoroughly related to elderly mortality and morbidity and the increasing use of health services by this specific group. This research is presented aiming to learn the interpretation the elders attribute to the quality-of-life concept, to verify if these elders acknowledge the NTCD they suffer from to affect their quality-of-life and how they see the program’s contribution to the last. The methodology, quality methods, was based on semi-structured interviews. Thirteen elders were interviewed. These elders are associated with a health improvement program created in 2009 by a health insurance company and located in the city of Sao Paulo. The group sees their quality-of-life as good or very good, associates quality-of-life mainly with well being and social integration highlighting that the chronic diseases affect it by restricting their activities, these, however, are able to overcome. The program participation is evaluated as providing well being, social integration opportunity and learning. It is believed that this research has achieved its proposed goals however, there are areas that require a deeper study yet.

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